BRAND

American Technion Society

PROJECT

Reimagining the Next 100 Years
Centennial Branding & Campaign

ROLE

Concept & Strategy
Graphic Design
Video Editing & Motion Graphics
Event Production & Design

OVERVIEW

The Technion - Israel Institute of Technology celebrates its centennial in 2024, and the American Technion Society launched a year-long campaign to commemorate 100 years of innovation. The campaign tagline is “Reimagining the Next 100 Years” and features keystone events across the country with guest speaker, former Prime Minister of Israel Naftali Bennett, as well as Nobel laureate Aaron Ciechanover and other notable professors and leadership of the University.

The original brand design was created by the Marshall Haber Creative Group and the concept was implemented on various marketing materials and event graphics.

CREDITS

Campaign brand concept: Marshall Haber Creative Group
Additional designer: Martha Dao (Technion USA magazine)
Event photography: tlkmultimedia, Los Angeles;
Guy Shoots, New York

Logo animation using After Effects

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